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•
Carefully
choose the right real estate agent - Why do you need an
agent? How should you go about choosing the right one wisely? |
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Agents
marketing plan
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Sellers
should look for an overall marketing plan that demonstrates successes.
Don't settle for: "I'll advertise once a week and hold open
houses." Look for advertising details — how often and
in what media, samples of marketing campaigns with results, and
more. The agent you choose should know how, when, and where to advertise
your property. Sometimes, marketing through their personal contacts
and not through traditional advertising media will be an agent's
most effective approach. An agent you hire to market your home should
also be a member of the MLS and have his or her listings on the
Internet in order to provide the widest possible exposure. |
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Agents
time to devote to you |
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Many real
estate agents will promote the number of listings and sales that
they've had or how many listings they have now or buyers they are
currently working with. While these details can be important to
many sellers, the most important criteria is that the agent
has the time to devote to your needs. For example, if the
agent has lots of listings, make sure you're comfortable with the
time they'll have for you. On the other hand, if they have few listings
or sales, ask them how their lack of experience can be overcome.
Most agents are willing to do what it takes to get the job done
but sometimes don't know what it takes unless you tell them what
you need.
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GO
TO STEP TWO ... |
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Or,
just let us help you ... |
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